Research Fields & Projects

Research Fields & Projects

Cross-cultural Studies on Implicit Theories of Creativity (CSITC)
This project aims to obtain a better understanding of how people of different cultures perceive creativity and how such perceptions interplay with one’s creative self-beliefs and creative behaviors.
Cross-cultural Studies on Creative Expressions and Evaluations (CSCEE)
This project aims to examine the similarities and differences of people of different cultures in their ways of expressing and evaluating creativity.
Innovations in Teaching and Learning (ITL)
This project examines new innovations within learning environments, addressing both teacher and learner perspectives. A special focus is on the application of digital tools and technology withing teaching and learning contexts.
Evaluation of Verbal and Figural Creativity Tests (EVFCT)
This project aims to compare expert and non-expert assessments of creativity, using both verbal and figural creativity tests. Results of the study will help us better understand the evaluation of creativity using consensual assessment technique.
Long-term Effect of Creativity Training Programs (LECTP)
With the growing demand on creative talents, more and more creativity training programs have been carried out in the recent years. This project follows up some creativity training projects funded by DAAD and EU with the aim to evaluate the long-term effect of creativity training programs and identify factors that will make creativity training and knowledge-transfer a success.
Diversity and Team Creativity (DTC)
Whether in institutions or organizations, teams composed of diverse functional and cultural backgrounds are widely used to carry out complex tasks with the aim to achieve innovation. However, diversity alone does not guarantee creativity and innovation. This project aims to investigate under which conditions what kind of diversity will be translated into team creativity.
Change Management and Organizational Innovation (CMOI)
Depending on how well it is perceived and managed, change can be the start of deterioration or the beginning of innovation. This project aims to probe how change should be effectively managed in order to achieve innovative goals in organizations.
Sharing Economy and Open Innovation (SEOI)
Recent years have witnessed the fast growth and huge impact of sharing economy and open innovation. This project aims to inquire into the interplay of technological and psychological antecedents that enable sharing, accessing or subscribing as an acceptable alternative to owning among people.
Creativity in Advertising (CiA)
Though creativity has been widely agreed as one of the essential elements for advertising success, empirical research on the determinants and effects of creativity in advertising is still rare. This project aims to extend the existing studies (e.g., MacKenzie et al., 2007) to different domains, advertising forms (TV, Internet, Social Media, paper…) and different cultures.